Resume

Professional Summary

Creative and results-driven Digital Marketing Specialist with proven experience implementing high-impact omnichannel digital marketing strategies. Skilled at translating clients’ needs into compelling strategies, delivering high-quality content that drives awareness, engagement and lead generation. Adept at cultivating strong relationships, fostering collaboration across teams, and managing projects to ensure designs and events are accomplished with precision. Known for problem-solving and relentless follow-through.

Professional Skills

Awards

• Fanshawe College: Marketing Management Dean’s & President’s Honour Roll
• Smartsims: 1st Place Music2Go Marketing Simulation, Single-Player
• Canada Life: New Advisor Commission Award & SWO Region VIP
• Edward Jones: Letter of Recognition for High Achievement

Tools & Software

Work Experience

App & Website Developer

Directed the creation of cutting-edge algorithms powering Apple App Store financial apps, enhancing portfolio optimization and retirement income strategies.

• Portfolio Risk Management: Streamlined process automation tools to enhance operational efficiency, accuracy, and risk-adjusted returns with tactical asset allocation, achieving a 67% greater return than most financial institutions..
• Social Media Optimization (SMO): Designed graphics-focused content and applied platform-specific techniques, resulting in 2.1 million views in organic reach on YouTube with 3,100 subscribers.
• Multimedia Content Creation: Created written and multimedia content informed by customer feedback, resulting in improved audience relevance and satisfaction while overseeing community management.
• Search Engine Optimization (SEO): Analyzed, reviewed, and implemented website copywriting changes to significantly boost the company’s visibility with over 50,000 page views annually.
• Web Development: Developed and maintained WordPress sites while analysing key traffic metrics using Google Analytics and Search Console.

Digital Marketing Specialist

Optimized the custom bidding strategy, directly contributing to a 10.13% click-through and conversion rates for client digital advertising campaigns during the college-run marketing agency co-op program.

• Social Media Marketing (SMM): Curated cohesive marketing campaigns using Meta and TikTok, following a detailed content calendar to improve client brand awareness.
• Search Engine Marketing (SEM): Optimized a custom bidding strategy using data-driven insights to increase conversion rates and the click-through-rate (CTR).
• Target Market Analysis: Performed strategic market and competitor analysis to identify and capitalize on new business development opportunities for Forest City Surplus and Rayjon Share Care. 

Financial Advisor & Website Developer

Acquired and managed a high-value client portfolio, securing over $5 million in new client assets within the first year, resulting in the New Advisor Commission Award for exceptional performance.

• Copywriting & Content Strategy: Developed high-quality, original content incorporating targeted keywords and phrases to increase search rankings and website traffic.
• Digital Advisor: Invited by the digital marketing management team to present a website and branding presentation for advisors across the country.
• Customer Relationship Manager (CRM): Maintained detailed records of client interactions using software to ensure industry compliance and enhance client experience.

Financial Advisor

Leveraged data-driven strategies and advanced problem-solving skills to consistently exceed client acquisition KPIs. This performance culminated in securing over $2 million in new client assets in one month, earning a Letter of Recognition for High Achievement.

• Customer-Centric Solutions: Utilized problem-solving and persuasive communication skills to address customer inquiries and deliver tailored solutions.
• Event Planning & Brand Promotion: Planned and supported trade show events and in-office open houses to strengthen brand visibility and client acquisition.
• Collaborative Financial Planning: Participated in cross-functional teams for estate and tax planning.

Education

Fanshawe College

A comprehensive, graduate-level program focused on developing and executing strategic, integrated marketing plans. Gained advanced skills in market research, digital marketing (SEO/SEM), brand management, and marketing analytics. Developed and presented a complete marketing strategy for a real-world business client, encompassing everything from initial research to final implementation and measurement.

Canadian Securities Institute

Completed comprehensive training covering the cornerstones of wealth management, including advanced financial planning, investment management, and estate planning principles. Developed the skills to provide holistic financial advice and manage complex client needs.

Successfully completed this mandatory licensing course, demonstrating a thorough understanding of the ethical standards, rules, and regulations governing the Canadian securities industry. Proficient in compliance, standards of conduct, and all practices required for registration as an Investment Advisor.

Successfully completed the national benchmark licensing course for the Canadian securities industry. Gained a comprehensive understanding of the Canadian marketplace, financial instruments, and the regulatory environment.

Advocis

Gained the foundational knowledge to provide compliant and ethical advice on a full range of life and health insurance products. Program provided comprehensive knowledge of life and health insurance, segregated funds, annuities, and industry ethics.

University of Waterloo

Gained a comprehensive understanding of microeconomic and macroeconomic theory, econometrics, and mathematical economics. Developed strong quantitative and analytical skills to model and interpret complex economic issues, with specialized coursework in public policy and financial markets.

Certifications

• Hootsuite Academy
  • Social Media Marketing
• LinkedIn Learning
  • Social Selling with LinkedIn
  • Critical Thinking for Better Judgment and Decision-Making
  • Global Strategy
  • International Marketing Foundations
  • Excel Essential Training (Microsoft 365)
• Skillshop
  • Google Ads Measurement
  • Google Ads Search Certification
  • Google Analytics Certification
• Smartsims
  • Mike’s Bikes
  • Music2Go Marketing
• Stukent
  • Advanced Selling Simternship
  • Social Media Simternship
• Trailhead by Salesforce
  • Artificial Intelligence Fundamentals
  • Content Calendar Planning
  • Google Analytics Reports & Dashboards
  • Journey Mapping
  • Personalized Email Marketing
  • Software Testing Fundamentals
  • Storytelling for Content Marketing