Client Research
Conducted comprehensive market and competitor analysis to identify key opportunities, industry trends, and the client’s unique value proposition, forming the strategic foundation for all marketing activities.
Buyer Personas
Developed detailed, data-driven customer personas by synthesizing survey results, analytics, and client interviews to create a clear picture of the target audience, guiding tailored messaging and campaign strategies.
Social Media Content Calendar
A social media strategy was developed that aimed to help Forest City Surplus optimize their existing social media presence. Designed and implemented a dynamic social media content calendar, scheduling a strategic mix of engaging posts, stories, and videos to boost brand presence, foster community interaction, and drive traffic.
Google Search Ads
Launched and managed targeted Google Search Ad campaigns, performing rigorous keyword research and writing compelling ad copy to capture high-intent leads, increase conversions, and achieve a positive return on ad spend (ROAS).
Meta & TikTok Ads
Created and executed high-impact advertising campaigns on Meta (Facebook & Instagram) and TikTok, leveraging demographic targeting and engaging video creative to build brand awareness and drive targeted traffic for key demographics.
Shopify Store
Built and launched a fully functional and mobile-responsive Shopify e-commerce store, complete with product catalog setup, payment gateway integration, and a streamlined user experience designed to maximize conversions.
Digital Marketing Plan
Authored a comprehensive digital marketing plan outlining a cohesive multi-channel strategy, establishing key performance indicators (KPIs), and providing a roadmap to achieve specific business growth objectives.
